TCHO is more than just chocolate

On Friday I got to visit TCHO (pronounced “choh!”) at their Pier 17 headquarters to learn about this young, premiere chocolate manufacturer. I felt an immediate connection with TCHO as I heard about their tech roots and realized how their values are similar to Mozilla’s. Here’s what stood out to me:

TCHO is obsessed. With great dark chocolate. With technology. With transparency. With innovation.

TCHO has strong tech roots. It was started by a NASA technologist and a chocolate industry veteran (think Willy Wonka). It’s led by the co-founders of Wired magazine.

TCHO is scrappy and high tech. It’s very much a chocolate start-up that has to make best use of its limited resources.

TCHO exists because of friends and family investing in a dream. Every employee is an owner.

TCHO beta tests. TCHO encourages their customers to help develop their products by participating in limited beta editions on their website. Beta participants are mailed candidates and can vote for their favorites online. I don’t know of any other chocolate company that actively invites their customers to help create new flavors and products. And yes, I made to sure to sign up for their beta program before leaving TCHO.

While I certainly love chocolate, TCHO is the first chocolate manufacturer that I support their values and culture in addition to their tasty products. Hershey’s, Godiva andย Ghirardelli haven’t been able to create that strong relationship with me even after years of being a customer. TCHO was able to do that in less than an hour.

It’s difficult to find organizations similar to Mozilla, but TCHO’s values closely align with Mozilla’s. Their transparent, community-driven development process is unique in the chocolate industry. Their obsession with amazing chocolate is felt everywhere at their headquarters – the factory, the offices, and the store. It’s an exciting group to be part of, and I’m already planning my next visit to TCHO.

5 thoughts on “TCHO is more than just chocolate

  1. And look like they are using the same font for the “We make CHOCOLAT” ๐Ÿ™‚

  2. Hey William, that’s pretty awesome. The only thing that might be better than Mozilla has got to be chocolate ๐Ÿ˜‰

    Since they are so similar to Mozilla, is there anything that they do that we could also try? I guess factory visits are one thing, but as a chocolate company they have quite an advantage there ๐Ÿ™‚

  3. Great question, Kadir. TCHO wants their factory visits to be an experience and has put a lot of thought into each person’s visit. Their current tour is just a beta version and they have a much bigger vision in mind for what the tour will turn into. TCHO certainly has an advantage being a chocolate company, although we do get several tour requests at the Mozilla office in Mountain View, and we do give tours to anyone that’s interested. I think the main opportunity is to create a more interactive experience where each visiting Mozillian gets to talk with people from the projects or teams they’re interested in.

  4. What’s unique in TCHO’s approach to chocolate is their focus on flavor profile rather than cocoa percentage. One can recognize and appreciate a fruity or floral taste whereas hardly anyone can tell the difference between 60 and 70% cocoa.
    Their chocolate factory tour and then the opportunity to taste chocolate on a different level are what makes us connect well with TCHO.

  5. Did you bring back any samples?

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