With more than 4.3 million of our users “liking” the Mozilla Firefox page, our Facebook fans truly represent our global community and users. Not surprisingly, less than half of those users (46%) speak English. That means we can’t just offer content in English like many other brands and organizations do on Facebook. So just like the Mozilla websites and our product, we strive to offer a localized experience for our users.
Firefox 4 announcement for German users
And we’ve already started the past couple of months with some localized status updates on the Mozilla Firefox page and in our custom tabs. The status update announcing Firefox 4 was posted in 19 languages. Plus, our Firefox 4 tab is localized and soon our Web Hero tab will be as well.
Web Hero tab in French
Just how global are our users on Facebook? Here are the numbers Facebook provides us:
Top languages
| 1,673,029 | English (US) |
| 508,871 | Spanish |
| 314,752 | English (UK) |
| 238,148 | Indonesian |
| 171,194 | Spanish (Spain) |
| 169,944 | German |
| 168,838 | French (France) |
| 126,013 | Italian |
| 74,024 | Turkish |
| 64,166 | Arabic |
| 57,099 | Polish |
| 55,224 | Hungarian |
| 45,045 | Czech |
| 41,864 | Thai |
| 41,530 | Portuguese (Brazil) |
| 38,355 | Greek |
| 37,210 | Bulgarian |
| 34,841 | Portuguese (Portugal) |
| 34,170 | Serbian |
Top countries
| 760,224 | United States |
| 297,298 | Indonesia |
| 168,087 | India |
| 155,447 | Mexico |
| 141,135 | Germany |
| 137,968 | Malaysia |
| 133,423 | Philippines |
| 131,514 | Italy |
| 120,319 | Argentina |
| 118,523 | United Kingdom |
| 92,854 | Chile |
| 89,158 | France |
| 84,576 | Canada |
| 79,850 | Egypt |
| 76,515 | Turkey |
| 71,164 | Spain |
| 67,204 | Venezuela |
| 57,748 | Poland |
| 54,738 | Thailand |
We’re continuously thinking about providing content which is even better tailored to Facebook users in different regions of the world who don’t speak English as their first language. Do you know any organizations or brands that have localized Facebook content? Add your favorite to the comments or add your own ideas for localizing content.