With more than 4.3 million of our users “liking” the Mozilla Firefox page, our Facebook fans truly represent our global community and users. Not surprisingly, less than half of those users (46%) speak English. That means we can’t just offer content in English like many other brands and organizations do on Facebook. So just like the Mozilla websites and our product, we strive to offer a localized experience for our users.
Firefox 4 announcement for German users
And we’ve already started the past couple of months with some localized status updates on the Mozilla Firefox page and in our custom tabs. The status update announcing Firefox 4 was posted in 19 languages. Plus, our Firefox 4 tab is localized and soon our Web Hero tab will be as well.
Web Hero tab in French
Just how global are our users on Facebook? Here are the numbers Facebook provides us:
Top languages
| 1,673,029 | English (US) |
| 508,871 | Spanish |
| 314,752 | English (UK) |
| 238,148 | Indonesian |
| 171,194 | Spanish (Spain) |
| 169,944 | German |
| 168,838 | French (France) |
| 126,013 | Italian |
| 74,024 | Turkish |
| 64,166 | Arabic |
| 57,099 | Polish |
| 55,224 | Hungarian |
| 45,045 | Czech |
| 41,864 | Thai |
| 41,530 | Portuguese (Brazil) |
| 38,355 | Greek |
| 37,210 | Bulgarian |
| 34,841 | Portuguese (Portugal) |
| 34,170 | Serbian |
Top countries
| 760,224 | United States |
| 297,298 | Indonesia |
| 168,087 | India |
| 155,447 | Mexico |
| 141,135 | Germany |
| 137,968 | Malaysia |
| 133,423 | Philippines |
| 131,514 | Italy |
| 120,319 | Argentina |
| 118,523 | United Kingdom |
| 92,854 | Chile |
| 89,158 | France |
| 84,576 | Canada |
| 79,850 | Egypt |
| 76,515 | Turkey |
| 71,164 | Spain |
| 67,204 | Venezuela |
| 57,748 | Poland |
| 54,738 | Thailand |
We’re continuously thinking about providing content which is even better tailored to Facebook users in different regions of the world who don’t speak English as their first language. Do you know any organizations or brands that have localized Facebook content? Add your favorite to the comments or add your own ideas for localizing content.
It looks more like German than Deutsh in the first picture.
Thanks Lord BlackFox, I’ve updated the caption!
I’m interested in the number of Hebrew/Israel users on the official page. We have more than 1,000 users on our local Facebook page, and I’m interested to know the sum of local users who are following our messages on any of these pages.